Sandra Lanz

Selected Results

• Grew Instagram from 138,000 to 152,000 followers in nine months as a one-person team. That’s +14,000 followers, roughly 10% growth.
• Best month: +7,000 followers from nine posts, about 4.5× the running average.
• Launched a paid membership program for an organization serving 80,000+ members, and reported on its conversion, retention, and traffic sources.
• Managed 12 concurrent projects involving 30 artists and production staff.

Skills

Communications and Content - content strategy, editorial and publishing calendars, campaign design, messaging and positioning, copywriting, long-form articles, video production (scripting, on-camera presenting, recording, editing), original illustration, brand and visual identity, art direction.

Channels - Instagram, Facebook, LinkedIn, YouTube, subscriber email and newsletters, blog and website copy, earned-media and podcast outreach.

Analytics and Reporting - audience growth, conversion rate, retention, traffic-source attribution, YouTube retention and drop-off analysis, monthly reporting with recommendations.

Work Experience

Content & Communications Lead // Precious Plastic Jan 2026 - Present

• Sole communications lead for a global open-source recycling nonprofit serving 80,000+ members. Grew Instagram from 138,000 to 152,000 followers in nine months.
• Produce weekly content across Instagram, Facebook, LinkedIn, and YouTube, including video from research through publishing, plus illustration, impact stories, and web copy.
• Launched the paid membership program and report on its conversion, retention, and traffic sources.

Art Lead // FarBridge Aug 2021 - Apr 2024

Homeworld: Vast New Reaches (Gearbox)

• Set visual direction with the Creative Director and prepared the reference that carried it to internal and outsource teams.
• Prioritized the work of the art department, and built and managed the studio’s network of outsource artists.

Art Lead // Fullbright Jan 2019 - Mar 2020

Open Roads (Annapurna Interactive)

• Defined the game’s visual identity and developed concept art for characters, props, and narrative elements.
• Produced assets across 2D, 3D, animation, and tech-art pipelines, and built art tools and implementation guidelines with designers and programmers.

Producer & Creative Studio Manager // Rose City Games Apr 2017 - Dec 2018

The World Next Door (VIZ Media) · Cartoon Network Game Jam screening — host & organizer, 2018

• Ran timelines, workflow, and output across concurrent projects, and gave feedback on creative decisions.
• Contributed to marketing campaigns, promotional assets, and trade shows, and handled client and partner communications.
• Worked with senior management on studio priorities, operations, and business strategy.

Development Lead // Stela Jul 2016 - Jun 2017

House Girls (author) · The Inheritance (art director & writer)

• Managed schedules, workflow, and assets on 12 concurrent projects involving 30 artists and production staff.
• Designed the pipeline that carried a title from concept to publication, and developed original properties with the VP of Business Development and the Creative Director.

Art Director & Artist // Freelance 2010 - Present

Art direction, illustration, cover and sequential art, color, writing, and IP development.

Clients: Image Comics, Dark Horse, IDW Publishing, Archie Comics, Fantagraphics, Shadow Machine / MTV, Stela, Deep Sky, Gilgamesh Brewing, Humanoid Games.

• Art Director, five music videos for The Smashing Pumpkins’ Cyr (2022) · Character Design, Adult Swim’s Hot Future (2023) · Artist, Betty and Veronica: Senior Year, Archie Comics (2019) · Writer & Artist, Star Trek: Waypoint #1, IDW (2016).

Additional Experience

Instructor // ULNA Arts Studio — three classes and a public demo. 2023 – present

Communications Officer // Portland Indie Game Squad, volunteer. 2017 – 2018

Grant Award // Regional Arts and Culture Council. 2023